Starring one of the UK’s top YouTubers and Gamers, DanTDM (25.7 million subscribers to his channel), our film hacks the YouTube timeline to reveal an emotional hidden message. Whereas on the surface, DanTDM appears to be talking normally, the hidden words reveal he is not ok, that he needs help . It’s a follow-up to the first of its kind, award-winning campaign with rugby star Joe Marler.
Read about it on Campaign
With YouTube star DanTDM, we released a video with a secret message for CALM.
2.1 million views
By borrowing Dan’s audience we were able to get 2.1 million new pairs of eyes on CALM’s message. Along with 10,000 comments, 100,000 likes and a 10% increase in helpline calls.
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