A campaign to fight the spread of fake sign on social media

A proactive social first campaign targeting Gen Z to redress the balance of authentic British Sign Language (BSL) on TikTok.

Increasingly, TikTok is being used for educational purposes for Gen Z’ers. However, authentic content is being crowded out by inaccurate ‘Fake Sign’.

We brought the issue into the spotlight — even got the BBC talking about it

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