Audible X Kurupt FM
We were tasked by Audible to promote their Kurupt FM “Podkasts”. As part of our response, we created websites for Chabuddy G’s businesses. We wanted to make them look like Chabuddy made them himself. He’s well known for his DIY aesthetic, that’s why they look like they’re straight from the late 90s.
The case study
Each website contained ads for the fake brand with gifs, jpegs and web counters. Each website was released weekly to coincide with the relevant podcast. This led to the Kurupt FM podcast being the most downloaded Audible podcast that month.
Kurupt FM at Audible
Social videos were made of the Kurupt FM adjusting to working life at the Audible offices.
We picked up a few awards, kinda
Creative Circle Bronze in Digital
Creative Circle Bronze in Art Direction
Caples Silver in Branded Content
Caples Bronze in Digital B2C