To tell people Auto Trader sold brand-new cars, we focused on the one difference: that smell.
We launched the platform Brand New Cars Found AT, highlighting Auto Trader’s key proposition: thousands of brand-new cars ready for purchase with no wait time. The emphasis on “found” conveys the success and satisfaction buyers feel when they secure the car they want quickly and easily.
We also launched a flexible new platform FOUND AT, letting people know that AutoTrader is where you go to complete the car buying process
