‘Finding the words’ for Campaign Against Living Miserably
There’s a real stigma around talking about mental health amongst men, unfortunately, it’s just seen as unmanly. In the UK, 75% of all suicides are men, so CALM suggested doing something on International Men's Day that would get men talking about their mental health. We teamed up with Joe Marler and hacked YouTube’s timeline functionality to release a YouTube video like no other.
Try it with the original video
Our video reached the top of reddit videos
We started a real conversation about mental health.
