MGM built Vegas, and did it with a heady mix of joyful imagination, unrivalled entertainment and one upmanship. So we set out to prove that when BetMGM does online betting, it does it properly. We didn’t just get a voice over or some average person to front the campaign, we got arguably the biggest showman on the planet, the man who presents the goddamn Oscars, Chris Rock. And Chris Rock isn’t just coming to the UK to tell everyone about what BetMGM have to offer, he is coming in a gold boat, with a lion in the passenger seat.